"LZ Brillo Pad:
Fraternity of Pride, Endurance"
From an Article that
appeared in The Dial Corporation "News and Views", Spring 1990 Newsletter.
differ over our country's involvement in the Vietnam War, none dispute
that the men and women who were there served our country proudly, bravely
and heroically. All three of these qualities were displayed amply in
Vietnam during the spring of l968, at a landing zone (LZ) along the
Cambodian border, named LZ Brillo Pad.
During that spring of 1968, Army 4th
Infantry Division units from Delta and Bravo Companies (Boe served with
Delta), 1st Battalion, 14th Infantry, and Charlie Company, 1st Battalion, 12th
Infantry, withstood a series of furious attacks by NVA troops.
The hill on which Brillo Pad was located daily received over 400 incoming
rounds of North Vietnamese rocket and mortar fire. NVA
infiltration attempts on the hill were frequent, which included the use of
deadly flame throwers.
Boe of Gainesville, Florida was a defender of the fire base and a
platoon sergeant. When the army decided to place an artillery fire
base, also known as a landing zone, in such a volatile area,
stated Boe, someone commented, "That's going to be a rough place to
put a fire base. The defenders of that hill will have to be tough as
The name stuck and it was officially named Landing Zone Brillo Pad.
"The reason LZ Brillo Pad was placed there was to block North Vietnamese
Army (NVA) infiltration from Cambodia and Laos into the Central Highlands of
South Vietnam," says Boe. "I'm proud to say that we were successful in
our objective to slow enemy movement along the infamous Ho Chi Minh Trail.
LZ Brillo Pad truly was a barrier to enemy movement into South Vietnam. And
it wasn't easy to attain that objective."
One night NVA troops actually penetrated the perimeter but
were driven back by U.S. troops in brief, but intense fighting.
Numerous newspaper articles chronicled the bravery and heroism of the men
who defended LZ Brillo Pad. In a recent letter, Boe states, "I
hope The Dial Corporation will exhibit this picture (of LZ Brillo Pad)…and
will take as much pride in the hill that bore the name of your product as we
took in successfully defending it." Consider it our honor and
pleasure, Bill Boe. The Dial Corporation thanks you for bringing this
proud piece of history to our attention, and we salute all of the brave men
and women who served in the armed forces in Vietnam.
Landing Zone Brillo Pad
photographed in May, 1968 by William K. Boe,
a member of Delta Company, 1st Battalion, 14th Infantry, 4th
Infantry Division of the U.S. army.